Android Tablets – ‘Perfect Restaurant Hardware’ Product Review with Sol Ali, Senior-IT Engineer at IT Express

By Christopher O’Leary

Apple products like iPad may look cool, but restaurateurs serious about professional tech hardware should look to Android Tablets, says Sol Ali, Senior IT Engineer at IT Express.

According to Ali, the Android Tablet – a portable touch-based device that is backed and funded by Google – is perfect for restaurants looking to explore the world of wireless Point of Sale technology.

The possibilities are endless, says Ali – ‘Interactive menus to tablet-based ordering systems with a stylus, and the price can be very affordable.’

‘Android is a more open source operating system (OS),’ Ali explains, ‘and is based on the Linux Kernel.’

‘The Android OS was made so it can be completely customisable to meet the –original equipment manufacturer’s needs,’ says Ali. For instance, the Samsung Android Tablet – which is by far the most popular – incorporates the Android OS in a completely bespoke fashion to satisfy a long list of technical requirements.

Ali says, ‘The beauty about Android is that Google has very little licensing costs and can work on varying hardware.’ Therefore, Android enjoys hardware flexibility that competing devices do not, meaning that they can be affordable in a way that Apple’s iPad simply cannot. With Android – says Ali – you can pay as little as £79 for produce like the HP Slate 7 that is as quality a piece of hardware as an iPad but available for a fraction of the price.

Android also comes in a super-premium tablet for those looking for something more comparable to the look and feel of an iPad. According to Ali Samsung’s are a good bet and that they are frequently better pieces of hardware than their Apple counterparts – they will likely be far cheaper, too.

Ali is particularly impressed by the possibilities tablet-based ordering has for a restaurant’s productivity. He says, ‘the server can take down an order on a 7”-10” Android tablet, and this can be synched to communicate directly with the kitchen’s own wall-mounted Android tablet!’

In short, no more time wasted with servers walking to and from a desktop POS and inputting orders from a notepad into the system… Imagine the possibilities for improved customer service and efficiency?

Ali sees Android tablet devices as no-brainers for restaurants looking to improve their operations with mobile POS as they come in sizes as small as 7”, can cost very little and can even be premium, scratch-proof devices. The best part, whichever Android tablet you choose for your restaurant, it will cost significantly less than an iPad.… Read More

Improve Your Staff, Improve Your Business

How to increase revenue and customer loyalty through equipping your staff with the right tools and training

For a restaurant to increase sales and repeat business, superior service levels play a pivotal role. A successful restaurant owner understands this, which is why she/he makes it a priority to ensure that her/his restaurant is equipped to foresee, recognise and respond to each diner’s unique needs.

According to Tom Feltenstein, “brands create tangible bonds with customers when they deliver a level of service that goes beyond the expected”.

So what does it take for a restaurant to provide the kinds of experiences that boost revenue and customer loyalty? Here are 3 fundamental strategies which can help in building a strong frontline.

Provide the right operational tools. Diners are not always open to sharing negative experiences with restaurant staff. Most take their dissatisfaction home, leaving the restaurant with no chance to make improvements. However, with the surge in social media, growing numbers of diners prefer to share their experiences on Facebook and Twitter than on fora like Advisor, Yelp, etc. One negative social media review can have a wide-reaching impact on a restaurant’s reputation and ability to generate revenue.

Post-visit surveys cannot help restaurants address diners’ real-time needs. Restaurants need tools and processes that enable frontline employees to capture and resolve customer concerns on the spot. The mobile device opens up new opportunities for improvement.  Such devices are equipped with frequent diner profiles and have statistics about the diner’s preferences captured through his previous visits to the restaurant.

Start with the right people. Employee–customer interactions play a vital role in a restaurant’s success. If these interactions go well, customers will be likely to spend more and make return visits. If these interactions do not go well, customers will almost surely take their business elsewhere. Restaurants can build a foundation for positive customer interactions by putting the right people on the front lines. An ideal frontline staffer is someone who is personable, empathetic, focused on service and willing to learn.

Tablets or mobile devices are play a pivotal role in equipping the frontline employees with tools that can help them in serving the customer with utmost attention. One example of the above scenario would be: A VIP guest comes to the table who is a repeat customer. The front-desk can update the servers about such a guest through real-time alerts which would pop-up on the servers tablet/floor managers tablet. Thus, the team is prepared to serve this V.I.P and have his preferences available at the tip of their hand.

Exceed customer expectations. Good restaurant operators know that customers expect to be well treated and feel like they are getting value from the dining experience. The most successful among them recognize that they have to routinely exceed these expectations if they hope to stand out from the crowd and win the hearts, minds and wallets of customers.

Prologic First’s Android Touché successfully captures all the points mentioned above. It has been designed to increase customer satisfaction and increase repeat visits by customers. It helps in capturing the data related to the statistics of diner’s food and drink preferences and sends alerts about discounts and other promotions. Such tools, help in not only increasing customer loyalty but boost revenue at the same time.… Read More